Secreto Maximus
Nike x ComplexCon 2025
Role
Design Director: Yuanyuan Su | 2D Designer: Luna Kim | Creative Directors: Jacy Weyer, Oved Valadez | 3D + Experience Director: Robb Hunter | Uniforms: @home_andawaystudio
The Secret Tournament at ComplexCon reimagined Nike’s iconic 2002 ad as a live experience for Travis Scott, fans, and rising soccer stars. Drawing inspiration from the Roman Colosseum and the raw energy of the original ad, the event featured a custom cage pitch where three teams of 15–18-year-old players competed in a winner-stays format.
The project marked the first-ever soccer activation at ComplexCon, featuring custom-designed jerseys, animated digital assets, and a high-energy atmosphere complete with a DJ, emcee, and smoke effects.
As part of the INDUSTRY team, I worked on typography, team logos/lockups, and layouts, and assisted in developing preliminary jersey concepts, contributing to the realization of the event’s bold and innovative vision.